It’s no secret that conventional cotton is grown using vast amounts of synthetic pesticides and fertilisers. For this very reason, we are working strategically to transition toward more eco-friendlier versions of cotton such as organic cotton and recycled cotton over the years to come.

Positive progress has already been made within this area – as an example more than 43% of the cotton used for our KIDS products is organic and we work with several suppliers who are GOTS (Global Organic Textile Standard) certified. It is our goal to get our own certification within the next couple of years.